Sample Report: Manhattan, New York, United States

Real US Census data and live nearby competitor data, generated October 18, 2026 · This is exactly what Demografics produces for any address you search.

This report demonstrates the actual output of the Demografics site selection tool for a well-known retail corridor. Every figure below is real data pulled live from the US Census Bureau's American Community Survey and Google Places -- not a mockup.

How to read this report

The figures describe the 189,106 people who live in the 48 census tracts within 1 mile of the address: about 60,194 residents per square mile. 64% of their homes are rented. The median age is 44.0, and the largest age group is 18-34 (26.7% of residents).

Employed residents most often work in professional, scientific & admin services (24.7%), finance, insurance & real estate (21.8%), education & health care (19%). A median household income of $152,201 is the household-weighted average of the tract medians, the approximation Demografics uses for every trade area.

How the scores are calculated

Category fit (Boutique & Retail): B+, 74/100. Rule-based: points are added when density, income, renter share and age match the typical customer profile of the category.

• Wealthy demographic profiles represent high purchasing power quotients.
• No major demographic barriers found for this category.

Opportunity index: 34/100. The fit score minus 5 points for each competing business within 1 mile (up to 40): 74 − 40 (20+ competitors) = 34.

General viability: 94/100. A category-independent score from median income and density.

What this report cannot tell you

• Census data counts residents. A shopping street like this one draws most of its customers from elsewhere (office workers, tourists and visitors), who are not in these figures.
• ACS figures are 2018–2022 survey estimates with margins of error, not exact counts.
• Competitor counts come from Google Places, which returns at most 20 places per search, and listings can be out of date.
• Rents, visibility, access and lease terms are not measured. Always visit a site before deciding.

The full method is explained in How Demografics calculates trade-area demographics.

Live Nearby Competitor Data

Real businesses found near this location via Google Places -- the same live lookup used in the full tool.